Social Media Automation –  Establish Authority without Lifting a Finger

By Eric Carlson On Sep 10, 2015

Twitter. Facebook.  Google+. Pinterest. Tumblr. Who has time to manage ALL of these social media accounts, especially when you are trying to run your business?

In this post, I’m going to show you how to automate your social media and establish your authority without having to write a new post or having to log into 5 different social media accounts each day.


Step 1: Create a Feedly Collection

In this step, I’m going to show you how to create a Feedly collection.

To do this, you must first log into your Feedly Pro Account ($49 / year) and click the “Add Content” link in the upper left hand corner.


Then, using the search box, enter in a keyword related to your industry or the name of a popular blog in your industry. Below you can see an example where I typed in “digital marketing”.



Now, you’ll be presented with several blogs related to that keyword. See the results for “digital marketing” below.



To add a blog to your Feedly collection, simply click the [+] icon for that particular blog. In this case, I clicked the [+] icon for HubSpot Marketing Blog. Once clicked the following will show on your screen:



Above you’ll see that I already have a collection labeled Marketing that I’ll be placing the HubSpot Marketing Blog. For you, you’ll probably need to create a new collection. You can do this simply by typing in a collection name in the text box that says “create new category”. Then, select the category and press the “Add” button.

Now, do this for 2 to 6 different blogs. The goal is to have approximately 2 to 6 posts each day syndicated out through your social media account.

When performing your search for blogs, it is important that you pay attention to the number of articles a blog posts each week. In the case of HubSpot Marketing Blog, they post 23 articles / week, or a little over 3 articles per day.

This means if I was to add just HubSport Marketing Blog to my collection, I would send out a little over 3 social media posts a day (per social media account).

Step 2: Create New Recipes Inside of IFTTT

In this step, I’m going to show you how to create an IFTTT recipe that takes new articles posted to your Feedly collection and syndicates them out to your social media accounts.

To get started, log into your IFTTT account and from your main dashboard, click the “Create Recipe” button:


Then,  click the “this” link:




Next, select “Feedly” as your trigger channel:



Now, select “New article from category” as your trigger:




Then, select the Collection you created in step one as your category and press, “Create Trigger”:



Next, select the “that” link:



Now, select your Action Channel. For this example, I used Twitter:



Then, select “Post a tweet”:



Next, format your tweet (or post) using variables like and , and click “Create Action”:



Now, on the final step, review your rule (it should look a lot the one below) and click “Create Recipe”:



Now, your twitter account is set up to post every time a new article is posted to your Feedly collection.

Next, repeat this recipe with your other social accounts (i.e. Facebook, Tumblr, Pinterest).

Note: if you want to automate your Google+ account, please move on to Step 3 in this cheat sheet.

Step 3: Hook up your Google+ Account

IFTTT doesn’t have a direct connector to Google+. Therefore, you must use a third party tool called Buffer to  syndicate content to your Google+ page.

To do this, you must first log into your Buffer account. Once there, click the [+] icon:



Then, click “Connect a Page” under Google +:


Now, you’ll need to authorize Buffer to manage your Google+ account. Once complete, you’re Google+ page will show up on the left hand side of the screen. See an example below.

Next, return to IFTTT and use this recipe. This recipe will automatically update your Google+ page via Buffer every time you make a post to your Facebook page.

Once completed, you will have your Google+ set up to automatically update with new content.



Now, your social accounts are fully automated to post new content, to build your online presence, and to establish your authority.

Time Requirements:

This time-saving playbook can be implemented in less than hour, while creating almost instant, long-term value for you and your brand.

Resources Required:

  • Social Media Accounts (i.e. Twitter, Tumblr, Facebook, Google+)
  • IFTTT Account
  • Feedly Pro Subscription ($49 / year)
  • Buffer Account
  • List of Authority Blogs in Your Industry (i.e. for example, in the digital marketing industry, this would include Social Media Examiner, HubSpot & SEOMoz).



Trying to grow your business? I can help. Shoot me a message over at my Geek Page.

Click here to contact Eric



Topics: growth hacking, automation, social media

Eric Carlson

Written by Eric Carlson

Struggling with growth? I will personally help you scale your marketing & bring in an avalanche of leads & sales.